Lazy Cutie pop-up store
June 2012
Lazy Cutie is a new watch brand designed by Agata Pilip.Every watch featured graphics inspired by nature and animals life. The collection wants to promote the celebration of free time in a protest against everyday’s rush. Today we have our phones and other devices to check the time, and wearing a watch is not a necessity anymore. Lazy Cutie pop-up store creates an environment where the time is not important and everyone can experience an unlimited laziness. It's a dream space that the users will be able to enjoy in relax, with no rush or worries about the everyday stressful life.A total white and soft space with an active ceiling which proposes some elements from the graphics of the watches and natural components combined in a moving 3D projection. Nature is brought inside with the presence of white trees and hanging round hammocks give a comfortable experience.At the entrance a "Leave here your time"zone, where people are asked to leave their time devices and shoes to enjoy a total free and limitless laziness.